Search Engine Optimization (SEO) is an online marketing strategy to lead quality traffic to a designated website and associated pages. It is the art of modifying a website to increase its ranking in organic (vs. paid), crawler-based listings of search engines.
Organic SEO is the process by which you optimize your website according to the recommendations of any search engine like Google, Yahoo and Bing, to achieve high ratings on specific keywords or key phrases without resorting to paid campaigns through third party services.
Benefits and advantages of SEO
- Relevant and targeted traffic to your website
- Top RANKING in search engines.
- Clients come to you
- Global reach
- Greater visibility and popularity.
- Results-based reporting
- Enhanced online sales.
- Maximize your Return of Investment – ROI
- Increase brand visibility
- Enabling your business to compete and stay ahead in the online market
- Long term positioning
- Low cost advertising and high rate of return.
- Affordable
- Boosts business efforts
- Making your website both search engine friendly and user friendly
Steps of SEO Project
On-page Optimization – is related to the content and structure of the website in the following areas:
- Keyword, Competitor & Market analysis
- Meta Tag optimization
- Image Alt tag optimization
- HTML tag optimization
- and more
Off-page Optimization – is essential to have maximum effect to gain top positions for popular & relevant keywords. It is an ongoing process that needs to be done continually to stay ahead of competition.
- Search Engine submissions
- Directory submissions
- Classified ads
- Social bookmarking
- Article submissions
- and more